Adbusters / industry and audience







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Assassins creed industry information

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Postmodernism and Zoe sugg

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Textual analysis: how does Sugg’s face and general appearance allow her to appeal to her many audiences? Sugg presents a straightforward and even bland set of fashion choices. This ‘corporate blandness’, typified by neutral creams and her high ponytail suggests neutrality and an unwillingness to portray unconventional lifestyles. This allows her to appeal to her vast target audience.  The MES of her gold jewellery is further anchored through the symbolic connotations of her cream coloured jumper, which has significant connotations of purity and innocence  Her costume is somewhat conservative, and in it’s baggy coverage somewhat subverts Van Zoonen’s ideological perspective that women’s bodies are a site of exploitation by male audiences Her makeup is prominent, yet applied in a somewhat neutral manner, and here takes on positive proairetic connotation: her makeup here symbolically connotes confidence and self affirmation  Sugg is notable for starting her get ready with me...
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Identity and Attitude online / stereotypical represnetations

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