revision: 

Explore how a combination of media language is used to create meaning in both the Black Mirror episode San Junipero and The Returned [30]

 

Judith Butler argues that our performance of gender has an explicit effect on the world around us. Evaluate this theory of gender performativity with reference to the Black Mirror episode San Junipero [15]


 

Explore how TV shows can target and attract a niche or specialised audience. Make reference to both the Black Mirror episode San Junipero and The Returned to support your answer [30]



  • Henry jenkins fandom theory: argues that fans can explore shows in ways that the producers never intended, they are different to general audience members
  • the use of the soundtrack within the show is for the majority 80's music appeals to a 
  • intertextual relay is evident within black mirror, in the dressing up scene where Yorkie dresses as the character 'basket case from breakfast club, this appeals top a niche audience of fans of 80's films or indicviduals who grew up in that era
  • each song changes with each outfit change, bemung more and more obscure and specialised
  • targets a pre sold audience of Charlie Brooke fans

  • fans of the music that plays (80's music enjoyers)
    • queer individuals
    • fans of the retro games included in the show
    • audiences with a certain level of education
    • dystopian / utopia fiction fans
    • the relationship relationship dynamic may be relatable regardless of the gender / sexuality of the audience
    • famous music
    • drama tv show, appealing to many
    • shown on Netflix very popular to most audiences
    • black mirror had a pre sold fanbase before it was bought and shown by netflix

    Who's is the audience for les revenants?

    1. fans of the zombie genre

    2. educated middle class audiences

    3. fans of mogwai

    4. foreign media fans

    5. moody teenagers

    Julie targets a niche target audience as she is a subversive female representation, and 




    gender performativity in black mirror:

    judith butler argues that gender is a performance, an act we commit to everyday that'd defines our gender and construct who we are

    they also claim that sex and gender are different, where's sex is biological and assigned at birth whereas gender is fluid, and can change overtime 

    people conduct repearted actions within their life that construct their gender identity, for example by dressing in specific clothes, either more masculine or feminibe


    yorkies gender performance subverts stereotypical feminine conventions, which is anchored by her outfit including long shorts and glasses, blue outfit which forms a binary opposition against the character of Kelly who is hegfemeonically attractive five and every stereotypically feminine, as reinforced by the mes of her purple outfit and long hair 

    in addition the dressing up scene is a complicated and direct example of yorkies complex gender performativity, whereas Kelly seems to have e a clear gender identity and feels co portable in how she presents her gender, oyktie appears more conflicted as she feels she has to change herself to  appear attractive to kelly, yorkies feeling of having to change her iderntigty links to what butler argues about gender being g complex

    we can infer that Charlie Brooke aims to challenge hegemonic representation of gender and butlers theory demonstrates that gender is a complicated and fluid construct




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