Emer's media blog

  Identity: how can gay men use this article to construct their own identity? While the story features the cancer diagnosis of a straight woman, there are elements to this narrative which may appeal to gay male audiences, and even allow them to pick and mix certain ideologically perspectives.  The ‘dissapearance’ of Kate Middleton prompted wiodespread moral panic, and the story fuelled many conspiracy theories.  Stereotypically , gay men are perceived to enjoy gossip, and there are elements of gay subcul;ture which are based around bitchiness and gossiping. This therefore may appeal to certain gay audiences The target audience are British , and working class. Therefore by featuring this storing, the potentially patriotic working class audience can be targeted Gay audiences may identify with Middleton , as her life has been scrutinised and there have been many theories as to her true nature and to the nature of her illness. This unwelcome attention may unfortunately be f...

  Zoe Sugg video analysis: Huge Summer Primark Haul   The thumbnail image preview for this video uses anchorage to perfectly encapsulate the joy of a consumerist lifestyle. The combination of Sugg's performatively winning smile, the mildly sexual connotations of her costume, and the further reinforcement of the proairetic potentiality of the mise-en-scene of her bulging Primark back serves to construct a representation of  commodity as fetish. This frenzied unwrapping and revealing of commodities constructs a rapid-fire montage dopamine hit for her then younger and potentially more vulnerable target audiences Zoe Sugg, here in her Zoella persona/character ostensibly ‘reviews’ a range of jewellery and later clothes from the affordable height street fashion giant Primark. Popular with British working class women, the inclusion of Primark merchandise allows Sugg appeal to a larger and also more targeted audience . However, this working class mode of address is clearly at odd...

  A semiotic analysis of the article “Gossip’s Beth Ditto: ‘I puked on a boy’s back once for being a homophobe”   Homepage and other pages The homepage can be accessed at any point by clicking the masthead. This highly conventional mode of address allows the target audience to easily navigate. Furthermore, an advert for the Los Angeles tourist board hovers temptingly over the masthead, functioning as a hermeneutic. Logos are important as they construct brand identity. The attitude logo is no different. The logo is in lowercase, which constructs an informal mode of address. Attitude is supposed to be a characteristic trait and not a brand name, however this ends up being an overwhelming brand identity. The logo is extremely conventional, and targets a general, queer audience. This indicates an enormous confidence on behalf of the producer  Codes and conventions, Layout and design and composition Featuring black fonts, basic thumbnail images and a stark white background , t...

Attitude fact file An edition of  attitude , a magazine we are unfortunately not studying Attitude magazine has interviewed a number of prominent celebrities including heterosexual celebrities. Examples include Daniel Radcliffe, George Michael, Tony Blair, David Cameron, Prince William and so on. This allows the magazine to widen their target audience, and also allows the celebrity positive publicity among the gay community, and allows celebrities to appear as allies A variety of global print editions of Attitude, including one in Thailand and Belgium. This proves the magazine is international and reaches global audiences  The website attracts approximately 1.7 million users a month, which is a significant number for a potentially niche website Attitude lacks capital letters in order to indicate that it is not a brand  but a characteristic or trait. This marketing technique reinforces certain stereotypes of gay men being positive, flamboyant and eccentric.  The magaz...

  Applying reception theory - negotiated responses to Attitude Online For this activity, we shall be exploring how audiences can receive and interpret the ideological perspective encoded through the representations included in attitude Online. However, we shall be omitting the responses of heterosexual audiences. Why? Simply because they make up such a small proportion of the audience, and that straight people are unlikely to interact with a website like attitude by design. This form of othering through the very marketing of the website allows this product to expressly target gay people in the most effective way possible. However, it can be noted that certain other groups may interact with attitude online. Straight women may enjoy the hegemonically attractive 'beefcake' representations of hypersexualised men. Straight men may simply enjoy the fashion advice, or may gain valuable insights in to their gay friend's lifestyles. And given the complexity of sexuality, some audien...

  Zoe Sugg and reception of her content Reception theory refers to how different audiences can interpret the ideology of a media product based on their own culture, circumstances, background, age, sexuality…. However the producer will use media language to encode a particular ideology, and to weigh down the meaning. This process is called anchorage.  A Very Homey Weekend | ad Dominant ideological perspective: How does Zoe Sugg position her audience through ideological perspectives? A relatable and realistic representation of women and their lifestyle is constructed through the video. Sugg cultivates a consumerist and capitalist ideology that self value and beauty standards can be achieved through buying into a very specific set of products, especially cult beauty products. This in turn encodes and cultivates a relaxed atmosphere. A comfortable mode of address is constructed, and suggests a comfortable lifestyle can be achieved through purchasing certain makeup brands, and havi...

  How does the Assassin’s Creed series attract and maintain its audiences both locally and globally?  Ease of gameplay mechanics, which is explained through a series of tutorials High production values targets a global audience through it’s perception of quality, and a reputation of excellence Resembles a blockbuster film, with professional voice actors, a complicated storyline and large set scenes  A repetition of previously successful elements attracts oolong time fans  Parisian setting is extremely historically accurate, and provides appeal to French  Highly interactive, with opportunities for audience choice Use of English language and regional accents creatures an easy to understand narrative for a wider, english speaking audience Game set in 17th century Paris appeals to and attracts a local and global audience  Characters speak in English (in default settings) in English accents to attract a global audiences  Option to change the language to a v...

  How does Zoe Sugg use media language to construct re-presentations of gender?   ' My Newborn Favourites & Things I'll Use Again With Baby Number Two | Vlogust Day 20 ' Feminist media theory in a nutshell - gender is constructed through media language, with the primary function of any media product being to represent female bodies as sexual objects.  We should actively resist the sexist representation of woman as a political act Therefore, when discussing representations of gender in media products, absolutely everything should be related to media language and specific examples! Zoe Sugg presents a complicated and frequently contradictory representation of femininity, and therefore presents a resolutely postmodern mode of address Sugg’s frank discussion of her nipples subverts Van Zoonen’s notion of the male gaze, and in fact completely subverts the idea that women’s bodies are sites of sexual objectification. Her frank discussion borders on abjection with the l...

  For this initial analysis, the site attitude.co.uk was accessed on 18/03/2024 Key terms for this study: Camp - refers to a deliberately silly and trash aesthetic. Often over the top and very visible, it may involve the combination of both high and low culture Heteronormativity - the assumption that everyone is straight  Out/coming out - being out is being openly gay, either to a select group of people, or to the world at large. Coming out is the process of announcing this  Homoerotic - that which connotes eroticism and appeals to gay people. Homoerotic content may be explicit (two men kissing), or more subtle (a sexually charged gaze shared between men in a film) Queer coding - the construction of an individual as ‘gay’ through a series of symbolic codes Advertorial - a combination of an advert and an article. In the UK, it is legally essential for producers to declare if an article is actually an advert, in order to allow the audience to make an informed decision, and ...

Textual analysis: how does Sugg’s face and general appearance allow her to appeal to her many audiences? Sugg presents a straightforward and even bland set of fashion choices. This ‘corporate blandness’, typified by neutral creams and her high ponytail suggests neutrality and an unwillingness to portray unconventional lifestyles. This allows her to appeal to her vast target audience.  The MES of her gold jewellery is further anchored through the symbolic connotations of her cream coloured jumper, which has significant connotations of purity and innocence  Her costume is somewhat conservative, and in it’s baggy coverage somewhat subverts Van Zoonen’s ideological perspective that women’s bodies are a site of exploitation by male audiences Her makeup is prominent, yet applied in a somewhat neutral manner, and here takes on positive proairetic connotation: her makeup here symbolically connotes confidence and self affirmation  Sugg is notable for starting her get ready with me...

Regulation of online media: Zoe Suggs Blog Please note: the following example is an example of  self-regulation . There is absolutely nothing that falls fowl of UK online regulatory guidelines here, even if it is 'a bit rude'. So the consideration of regulation here is a bit of a non-starter. Everything is clearly labeled as an advertorial, and there is no explicit pornographic content which may be illegal in the UK. Breathe easy! Basically: Zoe Sugg conforms to a strict code of self regulation so as not to alienate her fans, and therefore is able to (you guessed it) minimise risk and maximise profit! how effective is the regulation of online media? The Lovehoney Christmas Gift Guide Your Horniest Friends Will Thank You For  Looking for an extra special gift for your most legendary but hard-to-buy-for bestie? Like, a gift that really keeps on giving…and giving, and giving? Well, we followed the yellow brick road to the Emerald City of orgasms and are chuffed to report that it ...