Identity and Attitude online / stereotypical represnetations

 Identity: how can gay men use this article to construct their own identity?

  • While the story features the cancer diagnosis of a straight woman, there are elements to this narrative which may appeal to gay male audiences, and even allow them to pick and mix certain ideologically perspectives. 
  • The ‘dissapearance’ of Kate Middleton prompted wiodespread moral panic, and the story fuelled many conspiracy theories. 
  • Stereotypically, gay men are perceived to enjoy gossip, and there are elements of gay subcul;ture which are based around bitchiness and gossiping. This therefore may appeal to certain gay audiences
  • The target audience are British, and working class. Therefore by featuring this storing, the potentially patriotic working class audience can be targeted
  • Gay audiences may identify with Middleton, as her life has been scrutinised and there have been many theories as to her true nature and to the nature of her illness. This unwelcome attention may unfortunately be familiar to many gay audiences, who will therefore identify with Kate Middleton

Note: while there are still many hypersexualised representation of men in attitude online, this content has significantly decreased since even 2019. This is for a number opf reasons. For one, it allows it to appeal to a wider audience. It also shows Stream following wider societal trends, and perhaps shows them responding to criticisms of sexualisation. It may also be due to competition from specialist pornographic websites. Additionally there are some negative connotations withlabelling men 'boys' and the 'boys' tab on the website may have come under scruitiny


Article analysis: 14 not entirely SFW images of gorgeous guys from BOYS! BOYS! BOYS! volume 7

However, when it comes to sexualised representations of men, there is a clear bias and  preference to a certain body type. In the article “14 not entirely SFW images of gorgeous guys from BOYS! BOYS! BOYS! volume 7”, a certain body type is emphaised over others. Hegemonically attractive, muscular, outwardly confident, tall, nude, and universally hyper-sexualised

why does the article heavily use stereotypical representations of gay men:

  • It clearly makes money. These hyper sexualised representations can appeal to queer audiences, and the use of heavy queer coding also inform the audience that these images are for them
  • Additionally, straightforward stereotypes are easy for queer audiences to understand, and this removes any confusion that this may in fact be a straight website
  • The website leans in to very traditional stereotypes of masculinity, and repurposes being masculine as being gay
  • In heteronormative media, it is unusual to see men being sexualised so heavily. However, it has often been the case in queer media that men have been hypersexcualised. The image of hypersexualised men has often been used to construct texts as queer. By positioning the audience as queer and as gay men, Attitude is constructing an inclusive world where men feel welcome and heterosexual people are not invited.
Stuart hall argues that stereotypes always reflect and imbalance of power:


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