Defining industry terms 


  1. BBFC - Stands for the British Board Of DFilm Classification, the BBFC is a regulatory body in the UK which regulates films, TV shows and video games distributed in cinemas, physical media and online in the UK. For example, Black Panther was awarded a 12A in the UK, a particularly profitable age certificate. 

  2. Target audience - the group of people intended to view a media product. For example IDB clearly targets working class people in the north of the UK. 

  3. Synergy - refers to the benefits of convergence. Convergence is the coming together of two previously separate industries, for example the combination of film and music to make music videos. Additionally, Black Panther has a synergistic relationship to many other companies, eg Lexus, Hasbro and of course Marvel

  4. Subsidiary - a company that is owned by a larger company (or conglomerate), for example Disney acquiring Marvel Studios in order to ensure financial success. 

  5. Right wing - a school of politics that favours the conservative party. Features of right wing politics include traditional values, anti immigration policies, capitalist ideologies and private ownership 

  6. Marketing - the process of actively promoting or selling a media product. For example, Black Panther was actively marketed towards black american audiences using iconography from the black lives matter movement 


3. (a) What is meant by an independent cinema? [2]


Independent cinema refers to films produced without the aid of a major production and distribution company. Independent films are often financed in  a range of different ways. For example, I, Daniel Blake was funded by…


I Daniel Blake Fact File


Directed by Ken Loach 

Written by Paul Laverty 

Ken Loach’s directorial debut was KES (1969)

The film is a social realist film

Produced by 16 Films, BBC films, Why Not? Productions and Wild Bunch 

Indepnedant films are often produced by many companies to share funding costs!

Distributed by Entertainment One and BFI distribution 

Blake is played Dave Johns

Estimated Budget: 3.5million

Estimated gross (worldwide) 15.8 million (4 million in UK, 6 million in France!???)

Won Frances Prestigious Palme D’Or award, a huge honour!

Second time Loach has won the award

Inbteresting distribution, including a pay what you can system in non-traditional locations like village halls and community centres

Guerilla marketing techniques for example projecting quotes from the film on the houses of parliament 

Set in Newcastle, and featuring mainly non-professional actors, partly to save money and to increase relatableity 

Premiere held in Newcastle, highly unconventionaL




(c) Explain the effect of digital technologies on the distribution of Films. Refer to Daniel Blake to support your points. [9]


  • available physical dvds
  • available on line streaming omn Disney plus services and online streaming services
  • piracy


In Question 3(d), you will be rewarded for drawing together knowledge and understanding from across your full course of study, including different areas of the theoretical framework and media contexts.


(d) Explain how radio programmes are shaped by the organisations that produce them. Refer to Late Night Woman’s Hour to support your points. [12]



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