fandom and participatory audiences for have you heard Georges podcast

 Henry Jenkins: fandom and participatory culture

  • There is a crucial difference between mass, passive audience and fans, as fans are active and will actively participate in their consumption of media products beyond just watching something and coming up with an opinion
  • Examples of active participation include organising events, writing fan fiction, drawing fan art, purchasing merchandise, engaging in speculation in online fan communities, and many other diverse approaches
  • Producers have long sought to actively engage fans, who are powerful and useful audiences through their loyalty and commitment to certain franchises. However, fans can also be fickle, and can turn on producers if they feel that the franchise is not meeting their needs

simplified: if someone loves a film a lot that make them a fan

The end of audience theory: Clay Shirky

  • Shirky argues that digital technology and its convergence has allowed audiences to produce media in much the same ways as producers
  • There is now a far greater number of quote unquote ‘amateur producers’ who are able to create news, podcasts, music, and even feature films with the most available of equipment
  • To differentiate this from Jenkin’s theory, Shirky argues that quote unquote ‘professional’ producers are now adoping a ‘publish then filter’ model, where ‘content’ is produced, quickly digitally distributed, then later edited or adjusted if it doesn’t meet expectations or is complained about. However, the idea that we are all producers on a level playing field is quite contentious.
simplified: 'you have a phone you can make whatever you want"


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