the radio industry/ reguation/ audience in relation to have you heard Georges podcast

 Ofcom regulates the radio in the UK

does have you heard George's podcast breach Andy regulatory rules by Ofcom

Ofcom states that:

Ensure:

ensure a wide range of services and a wide  appeal is available.

maintain:

maintain a plurality in broadcasting

protect:

Protect audiences from offensive or harmful material

protect:

protect audiences against unfairness or infringement of privacy


  • Have you heard Georges podcast doesn't breach any of Ofcoms regulatory rules
  • there is no material in this podcast which is likely to harm or offend audiences
  • the podcast names public figures yet this isn't infringing on their privacy

who is the target audience for have you heard Georges podcast?

  • directly addressing the audience, are positioned in the plosive pf him  a he says 'imagine you are.. etc'
  • targets young people
  • could be trying to appeal to young black individuals / people who share a similar upbringing to him
  • also appeals to educated audiences as he is covering political topics, people who listen to it may be unfamiliar with the situations that he is trying to convey
  • the show is complex yet still rewarding
  • a range of different modes of address can spiels to younger audiences
  • could target an affluent community who are out of touch with his experiences this podcast could serve as a way to educate them
  • people who have interest in politics


In what ways can radio shows appeal to their audiences? make reference to.... (8)

explore how digital technology can be used by the radio industry ro maximise consumption (8)

to what extent are fans and the niche audiences essential to the success of HYHGP

explore how social and political contexts may influence the production of radio shows


Chapter 4 - After Empire - 33

'Francophone pt 1'

  • Francophone - a country where people speak French (ex. in Africa and countries within ex. Senegal)
  • 'lets go to the ivory coast'
  • 'we sing in these western dialects' ... to appeal to the music execs
  • using the pronoun 'we' creates a sense of community within his audiences, appealing to audiences internationally who have been colonised
  • this episode isn an exploration of African identity
  • the BBC are able to play music as heard in the podcast based on the fact that its for eductaional purposes
purposes of podcasts for the audience

  • podcasts exist for educational purposes
  • engages your attention in a different way as you are listening to something rather than watching a film etc
  • may feel more accessible to listen to casually at anytime
  • it also serves to entertain the audience 
  • could be a talking point for social interaction 
  • parasocial relationship with the people who are making the podcast 
  • escapism purposes comfort and relaxation ex. George the poet has a nice engaging voice 
  • instant gratification as we can access it at anytime



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