fandom and participatory audiences for have you heard Georges podcast
Henry Jenkins: fandom and participatory culture There is a crucial difference between mass, passive audience and fans, as fans are active and will actively participate in their consumption of media products beyond just watching something and coming up with an opinion Examples of active participation include organising events, writing fan fiction, drawing fan art, purchasing merchandise, engaging in speculation in online fan communities, and many other diverse approaches Producers have long sought to actively engage fans, who are powerful and useful audiences through their loyalty and commitment to certain franchises. However, fans can also be fickle, and can turn on producers if they feel that the franchise is not meeting their needs simplified: if someone loves a film a lot that make them a fan The end of audience theory: Clay Shirky Shirky argues that digital technology and its convergence has allowed audiences to produce media in much the same ways as producers There is now a f...